Two sustainable, size-inclusive brands with a cult following are popping up in Toronto this weekend!

Join Free Label and LEZÉ the Label in the Roncesvalles neighbourhood in Toronto from June 9th to June 11th for its one-weekend-only pop-up!

Experience and try on the popular West Coast brand’s comfortable and ethically-made garments in person and shop on-site! 

Free Label was founded in 2015 by Toronto-born Jessica Sternberg. The brand provides elevated basics made consciously in Canada in sizes 5X-XS, with a focus on versatile and weight-fluctuation-friendly pieces.

“Clothing is meant to fit bodies. Bodies aren’t meant to fit clothes. For years western beauty standards have
taught us to shrink in order to fit into clothing; the majority of sizes range from XS-L, models are all size 0,
and size charts are hard to come by. While most clothing brands aim to make aspirational clothing, Free
Label sets out to make well-fitting, comfortable clothing for REAL people. Our hope is that you can go to
our website or social media platforms and see someone that looks like you, wearing our clothes, and being
celebrated. No change necessary.” – Jess Sternberg, Founder, Free Label

LEZÉ the Label was started by two best friends, Karen and Tanya, who repurpose waste into a buttery soft fabric, designed for lounging on the couch or heading into the office. 

“Online shopping is hard. Every body type is different and even harder for someone who occupies a larger
body when most brands only carry up to XL or are simply grading their sizes higher without considering the
specific needs of plus size bodies.” – Karen Lee, Co-Founder, LEZE the Label

At this weekend’s pop-up, you can find an array of elevated basics that are sure to last in your closet for years on end. 

The pop-up’s details:
 2104 Dundas St. West
Dates: Friday, June 9th: 11 AM – 7 PM
Saturday, June 10th: 10 AM – 6 PM
Sunday, June 11th: 11 AM – 4 PM

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