The surge in popularity of thrifting has prompted Goodwill, the number one global brand in resale, to expand its operations in Canada.
“In the last decade I have seen a change and particularly since Covid as there has been more ethical shopping and people wanting to shop with conscience and because thrift enables reuse, recycle, and repurposing – they are obviously more ethical than fast fashion which is one of the world’s biggest polluters. We can reduce new and increase reuse and everybody knows it is better,” says Kelly Duffin, President and CEO of Goodwill, via Retail Insider.
As of now, Goodwill has three confirmed new locations in Ontario including Niagara Falls which will be opening next month, Waterloo which will open in May, and Burlington which an official date that has yet to be announced.
Within the next 5 years, Goodwill is looking to expand further into London, Cambridge, Hamilton, Burlington, Oakville, St. Catharines, Fort Erie, Dunnville, Welland, and Thorold. So for the near future, it looks like Toronto locals will have to travel a short distance if they want to add Goodwill to their thrift roster.
At Goodwill, customers can find a variety of unique products including clothing, jewellery, paintings, and other vintage items. Similarly to Value Village, another resale-giant, popular amongst Canadians.
Along with the store expansion, Goodwill is also aiming to open more than 75 new donation centres.
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